Gabriela Loureiro

Gabi has over 25 years of experience in Human Resources—including 15 years in executive leadership—she has built high-performing cultures, transformed work environments, and enabled organizations to achieve both their strategic objectives and the continuous development of their people. She began her career in major consulting groups in Brazil, supporting CPG leaders in the brewery (Ambev, now InBev) and tobacco (Souza Cruz) sectors. She then developed deep expertise in the media and publishing industry at Editora O Dia—a Rio-based conglomerate with newspaper, radio, and TV operations—and later expanded this knowledge in Canada during her seven years at BAM Strategy, a Level company, in the digital marketing sector. There, she supported teams with global brands from Procter & Gamble, 3M, Pepsi, Danone, Beiersdorf, and others. Her passion for dynamic, fast-paced environments also led her to contribute to the telecommunications (Ericsson) and video game (GlobalStep) industries. Most recently, she played a key strategic role as VP Human Resources in the exponential growth of ROSE LifeScience, guiding its evolution from a Quebec start-up into one of the top three cannabis organizations in Canada. Drawing on an international career that spans public institutions, large corporations, and fast-scaling start-ups—and on her experience working with executives, entrepreneurs—Gabi now channels her expertise into creating highly engaging, positive, and sustainable workplaces. She is dedicated to supporting leaders in their development journeys and elevating organizational performance on a global scale. Building on this passion and purpose, Gabi founded ARISE Human Capital, where she continues to apply her experience and vision to help organizations create thriving cultures and unlock the full potential of their people.